Habits and products – a strong relationship

Everyone is like discussing startup nowadays and want to start with their startup. Me too! So, as a startup lover and an intrapreneur, I started reading a book, Hooked written by Nir Eyal. Here I have drafted an overview of the chapter-1 in my words. It is more about how habits are important to the products. After reading the first chapter, I found that there is a strong relationship between the habits and products. If your product can’t create a habit for the users, it is probably going to fail. Right, interesting!

What are habits?

A habit is a regular activity or practice, which is hard to give up. So the goal should be to create products which are a part of users’ habits. If someone makes this happen, it can give positive results to the both, users and products.

For some businesses, forming habits is a critical component to success, but not every company require habitual user engagement.

What is CLTV (Customer Lifetime Value)?

It is a contribution of a user before s/he stops using the product or switches to the other competitor product.

Encouraging user habits can help to generate higher customer lifetime value (CLTV). User habits decide how long and how frequently users are going to use the product. If user habits get formed, it will increase CLTV and so, the value of a company.

User habits give higher pricing flexibility. Once users start liking your product and habits are formed, they would love to pay for the premium or paid features. For e.g. many game apps allow users to play for free until they create an interest level in users’ mind or a compulsion to play further. Then they ask for the money to play further or ask to purchase some coins, credits, powers, etc. to move further with the ease in the game.

User habits boost the growth. Users who find good values in a product are likely to tell their friends about it. It increases the usage and so chances to take it to the next level.

Products with higher user engagement have the potential to grow faster than their rivals.

Vitamins and Painkillers

Many of you might have read or heard about this before. Vitamins don’t solve any obvious need or problem; they’re good to have and appeal to users’ emotional needs. Painkillers solve an obvious need or problem. Many blogs and experts say that your product should be a painkiller. Even investors look for a painkiller idea.
But I have found something positive about the vitamins. And that is,

Once vitamins form the habits, they become must have (painkillers).

ANSWER THESE…

If you’re building a product, answer below questions.

  1. What habits does your business model require?
  2. What problem are users turning to your product to solve?
  3. How do users currently solve that problem and why does it need a solution?
  4. How frequently do you expect users to engage with your product?
  5. What user behavior do you want to make into a habit?

This was a very high-level overview of the chapter-1 of the book. For more details and insights, I recommend reading the book, Hooked.

Write your queries/thoughts in the comment box below. I will try my best to answer them.

I originally posted this on Medium.

Google’s “My Android” site suggests wallpapers, icons, launcher, widget and keyboard

Google has been promoting Android with a tagline – “Be together. Not the same”. They have come up with another online tool called “#myAndroid”. It suggests you various customization options based on your taste.
 
As Android is all about customization, the #myAndroid Taste Test site asks you a plenty of questions. Aha, you don’t have to type the answers. As it is by Google, you have got a bit different to answer. It will show you a set of pictures and ask you for your taste, you have to choose any one to answer. Based on your answers, it will suggest you what wallpapers you should have on your phone. It also tells where you can get these wallpapers. The similar way, it suggests you what icon-set you should apply to your phone and which launcher you should use. You will also get a suggestion on which widget and keyboard you should use on your Android phone. The best thing is, you won’t need to search for any apps to apply this customization. The site will give you a link to the app on the Google Play Store to download.
 

#myAndroid Wallpaper

As a result, the site will actually show you how your Android phone’s screen will look like after applying this customization. Isn’t it a cool?
 
So, this site is amazing for those who keep looking for a change on their Android phones. Take a look at the #myAndroid site and try it.

Google’s Pixel branded laptop isn’t dead yet

In 2013, Google launched its first Chromebook with the Pixel brand. It seemed to showcase the potential of the Chrome OS on the high-end hardware. It was welcomed and loved by many gadget lovers. Later after 2 years, in 2015, Google launched Pixel 2 with USB Type-C ports and some high-end hardware. Google launched a tablet called Pixel C later. The Pixel brand is now being used for the Google’s new line of smartphones. So it seemed like Google is planning to bring all their products with the Pixel brand.

The 2015 version of the Chromebook Pixel was discontinued in the last August. So people were thinking that the Google will come up with the next version of the Chromebook Pixel. But in a small meeting with journalists at the MWC 2017, Google’s Senior Vice President for the hardware Rick Osterloh said – “but we have no plans for Google-branded laptops”. So the people thought that the Pixel Chromebook’s or Google-branded laptops are dead now.

But today, Rick Osterloh said on Twitter that there are just “no plans to share at this time.” So, it’s not dead. Check his tweet below.

So now, you can think of the next Google-branded laptop with the Andromeda OS. Let’s see what actually comes up with the time.

© 2017 Hook Me

Theme by Anders NorénUp ↑

Bitnami